Fruits & Nuts - Japan

  • Japan
  • Revenue in the Fruits & Nuts Market is projected to reach €1,308.00m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 12.23%, resulting in a projected market volume of €2,075.00m by 2029.
  • With a projected market volume of €25,400.00m in 2025, most revenue is generated in China.
  • In the Fruits & Nuts Market, the number of users is expected to amount to 6.7m users by 2029.
  • User penetration will be 5.5% in 2025 and is expected to hit 6.4% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €231.20.

Key regions: Japan, China, United Kingdom, South Korea, United States

 
Marché
 
Région
 
Comparaison de régions
 
Monnaie
 

Analyst Opinion

The Fruits & Nuts eCommerce Market in Japan is experiencing substantial growth, fueled by factors such as increasing demand for fresh produce, health-conscious consumers, and the convenience of online shopping. This trend is further amplified by advancements in logistics and delivery services.

Customer preferences:
In Japan, consumers are increasingly gravitating towards organic and sustainably sourced fruits and nuts, reflecting a growing awareness of health and environmental issues. This shift is particularly evident among younger generations who prioritize quality and traceability in their food choices. Additionally, the rise of home cooking, spurred by the pandemic, has led to heightened interest in gourmet and unique fruit varieties, with online platforms catering to niche preferences. As a result, eCommerce players are adapting their offerings to meet these evolving consumer demands.

Trends in the market:
In Japan, the Fruits & Nuts eCommerce market is experiencing a surge in demand for organic and sustainably sourced products, driven by an increasing consumer focus on health and environmental sustainability. This trend is particularly pronounced among millennials and Gen Z, who value quality, transparency, and traceability in their food choices. The pandemic has further fueled interest in gourmet and exotic fruit options, leading to a rise in specialized online retailers catering to these preferences. As a result, industry stakeholders must adapt to these evolving demands, focusing on quality assurance, sustainable practices, and innovative marketing strategies to remain competitive in this dynamic landscape.

Local special circumstances:
In Japan, the Fruits & Nuts eCommerce market is shaped by unique cultural appreciation for seasonal produce and premium quality, influencing consumer preferences towards local and artisanal offerings. Geographically, the archipelago's diverse climate allows for a variety of fruits, fostering a strong demand for regionally sourced products. Additionally, stringent food safety regulations enhance consumer trust, pushing retailers to prioritize transparency and traceability. These local factors create a distinctive landscape where quality and sustainability drive purchasing decisions, setting Japan apart from other markets.

Underlying macroeconomic factors:
The Fruits & Nuts eCommerce market in Japan is significantly influenced by macroeconomic factors such as the nation’s economic stability, consumer spending patterns, and global trade dynamics. Japan’s robust economy, characterized by low unemployment and stable inflation, supports discretionary spending on premium food products. Furthermore, government fiscal policies aimed at promoting local agriculture and sustainability enhance consumer confidence in purchasing regionally sourced fruits and nuts. Global trends, such as increasing health consciousness and demand for organic produce, also drive market growth, as Japanese consumers prioritize quality and nutrition in their food choices. Additionally, fluctuations in exchange rates impact import prices, affecting the competitiveness of foreign fruit and nut products.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
Veuillez patienter