Yogurt - Japan

  • Japan
  • Revenue in the Yogurt Market is projected to reach €372.70m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 12.61%, resulting in a projected market volume of €599.30m by 2029.
  • With a projected market volume of €10,090.00m in 2025, most revenue is generated in China.
  • In the Yogurt Market, the number of users is expected to amount to 2.9m users by 2029.
  • User penetration will be 2.4% in 2025 and is expected to hit 2.8% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €152.40.
 
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Analyst Opinion

The Yogurt eCommerce Market in Japan is experiencing substantial growth, fueled by factors such as the increasing demand for healthy snacks, the rise of online shopping convenience, and a growing awareness of the nutritional benefits of yogurt among consumers.

Customer preferences:
The Yogurt eCommerce Market in Japan is witnessing a notable shift towards plant-based and probiotic-rich yogurt options as consumers increasingly prioritize health and wellness in their diets. This trend is amplified by younger demographics who are more health-conscious and environmentally aware, driving demand for sustainable and innovative products. Additionally, the rise of social media influencers promoting healthy eating habits has further fueled interest in yogurt as a versatile snack, leading to a surge in online purchases and brand loyalty.

Trends in the market:
In Japan, the Yogurt eCommerce Market is experiencing a significant shift toward plant-based and probiotic-rich yogurt options, driven by health-conscious consumers prioritizing wellness in their diets. This trend is particularly pronounced among younger demographics who are increasingly aware of environmental sustainability, leading to heightened demand for innovative, eco-friendly products. The influence of social media and health bloggers has further accelerated the popularity of yogurt as a versatile snack, resulting in a rise in online purchases and brand loyalty. These trends present vital opportunities for industry stakeholders to adapt their offerings and marketing strategies to align with evolving consumer preferences, ultimately shaping the future of the dairy market in Japan.

Local special circumstances:
In Japan, the Yogurt eCommerce Market is uniquely shaped by cultural preferences for fermented foods and a strong emphasis on health and longevity, stemming from traditional dietary practices. The country's geographical diversity also influences regional yogurt variations, incorporating local flavors and ingredients that appeal to consumers seeking authenticity. Moreover, Japan's stringent food safety regulations foster high-quality standards, which can elevate brand trust and drive purchasing decisions. These localized factors create a dynamic market environment that encourages innovation while catering to the distinct tastes and health aspirations of Japanese consumers.

Underlying macroeconomic factors:
The Yogurt eCommerce Market in Japan is significantly shaped by macroeconomic factors such as economic stability, consumer spending power, and trends in health consciousness. Japan's robust economy, marked by low unemployment and a high GDP per capita, enables consumers to prioritize premium dairy products, including yogurt. Additionally, fiscal policies promoting health and nutrition initiatives align with the growing demand for functional foods. Global trends towards plant-based diets and sustainability also influence local yogurt production, encouraging innovation. Lastly, the increasing penetration of eCommerce platforms provides greater accessibility, driving market growth as consumers seek convenient, health-oriented options.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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