Soups - Japan
- Japan
- Revenue in the Soups Market is projected to reach €192.40m in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 12.76%, resulting in a projected market volume of €311.00m by 2029.
- With a projected market volume of €1,123.00m in 2025, most revenue is generated in the United States.
- In the Soups Market, the number of users is expected to amount to 7.7m users by 2029.
- User penetration will be 6.3% in 2025 and is expected to hit 7.4% by 2029.
- The average revenue per user (ARPU) is expected to amount to €29.60.
Analyst Opinion
The Soups eCommerce Market in Japan is witnessing substantial growth, fueled by factors like changing consumer preferences for convenient meal options, a surge in online shopping, and increasing health consciousness among the population, enhancing demand for diverse soup products.
Customer preferences: The Soups eCommerce Market in Japan is evolving as consumers increasingly prioritize convenience and wellness in their dining choices. The rise of busy lifestyles, particularly among urban professionals and families, has led to a preference for ready-to-eat soups that offer both nutrition and time-saving benefits. Additionally, a growing interest in plant-based diets is driving demand for diverse, health-focused soup options. Furthermore, younger generations are leveraging social media to discover new products, influencing purchasing decisions and reshaping traditional soup consumption patterns.
Trends in the market: In Japan, the Soups eCommerce Market within the Convenience Food sector is experiencing a significant shift towards health-conscious offerings, spurred by rising consumer awareness of wellness and nutrition. The trend of busy lifestyles is driving demand for ready-to-eat, nutritionally balanced soups that align with the need for convenience. Additionally, the plant-based movement is gaining momentum, leading to an increase in innovative soup formulations featuring vegetables and legumes. Social media platforms are becoming critical for product discovery, influencing younger consumers and altering traditional purchasing behaviors. This dynamic is reshaping industry strategies, compelling stakeholders to adapt their marketing and product development approaches to cater to these evolving preferences.
Local special circumstances: In Japan, the Soups eCommerce Market within the Convenience Food sector is influenced by unique cultural factors, such as the traditional appreciation for umami flavors and seasonal ingredients, which drives the demand for locally sourced and authentic soup options. The country’s aging population further shapes preferences towards nutrient-rich offerings that support health and longevity. Additionally, strict food safety regulations compel brands to prioritize quality and transparency in their product formulations, creating a competitive edge for those who meet these standards while catering to the evolving tastes of consumers.
Underlying macroeconomic factors: The Soups eCommerce Market within Japan's Convenience Food sector is significantly shaped by macroeconomic factors such as consumer spending trends, economic stability, and shifts in demographic patterns. The country's robust economy, coupled with a strong emphasis on quality and authenticity, supports consumers' willingness to invest in premium soup products. Additionally, government policies promoting local agriculture and food production enhance the availability of fresh, seasonal ingredients, further stimulating market growth. Rising disposable incomes enable consumers to explore diverse soup offerings, while increasing health consciousness drives demand for nutritious options, aligning with Japan's aging population and wellness-oriented trends.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Vue d’ensemble
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators