Ready-to-Eat Meals - Japan

  • Japan
  • Revenue in the Ready-to-Eat Meals Market is projected to reach €2.80bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 11.19%, resulting in a projected market volume of €4.28bn by 2029.
  • With a projected market volume of €29,410.00m in 2025, most revenue is generated in China.
  • In the Ready-to-Eat Meals Market, the number of users is expected to amount to 8.9m users by 2029.
  • User penetration will be 7.3% in 2025 and is expected to hit 8.5% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €374.60.
 
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Analyst Opinion

The Ready-to-Eat Meals eCommerce Market in Japan is experiencing substantial growth, fueled by changing consumer lifestyles, the increasing demand for convenience, and a rise in online shopping habits, leading to greater accessibility and variety in meal options.

Customer preferences:
Consumers in Japan are increasingly gravitating towards health-conscious ready-to-eat meal options, reflecting a cultural emphasis on nutrition and wellness. This trend is further fueled by a growing awareness of dietary needs among various demographics, including busy professionals and seniors seeking convenience without compromising health. Additionally, the rise of single-person households has prompted demand for portion-controlled meals, while eco-friendly packaging resonates with environmentally conscious consumers, driving innovation and variety in the eCommerce sector.

Trends in the market:
In Japan, the Ready-to-Eat Meals eCommerce Market is experiencing a significant shift towards health-oriented meal options, driven by an increasing consumer focus on nutrition and wellness. Busy professionals and health-conscious seniors are prioritizing meals that offer convenience without sacrificing quality. This trend is mirrored by a rise in single-person households, leading to greater demand for portion-controlled offerings. Additionally, eco-friendly packaging is becoming essential, appealing to environmentally aware shoppers and prompting innovation in meal variety. These changes are crucial for industry stakeholders, as they highlight the need for adaptable marketing strategies and sustainable practices.

Local special circumstances:
In Japan, the Ready-to-Eat Meals eCommerce Market is uniquely shaped by cultural preferences for fresh ingredients and traditional flavors, influencing the types of meals offered online. The country's aging population is driving demand for easy-to-prepare options that maintain nutritional value, while the emphasis on umami flavors caters to local taste preferences. Additionally, strict food safety regulations ensure high-quality standards, affecting product development and marketing strategies. These local factors create a distinct landscape within the convenience food market, requiring tailored approaches from industry players.

Underlying macroeconomic factors:
The Ready-to-Eat Meals eCommerce Market in Japan is significantly influenced by macroeconomic factors, including national economic health, consumer spending trends, and demographic shifts. The country's robust economy, characterized by stable GDP growth and low unemployment rates, encourages discretionary spending on convenience foods. Moreover, Japan's aging population necessitates an increased focus on nutritional value and ease of preparation. Fiscal policies promoting eCommerce and technological advancements in logistics enhance distribution efficiency. Additionally, global supply chain dynamics, influenced by geopolitical tensions and trade agreements, affect ingredient sourcing and pricing, ultimately shaping market offerings and consumer choices.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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