Confectionery - Japan

  • Japan
  • Revenue in the Confectionery Market is projected to reach €8.00bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 11.10%, resulting in a projected market volume of €12.19bn by 2029.
  • With a projected market volume of €44,690.00m in 2025, most revenue is generated in the United States.
  • In the Confectionery Market, the number of users is expected to amount to 5.2m users by 2029.
  • User penetration will be 4.2% in 2025 and is expected to hit 5.0% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €1.83k.
 
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Analyst Opinion

The Confectionery eCommerce Market in Japan is witnessing substantial growth, fueled by the rise in online shopping preferences, increased demand for diverse snacks, and the convenience of home delivery, enhancing consumer access to a wide range of sweet treats.

Customer preferences:
Consumers in Japan are increasingly gravitating towards artisanal and premium confectionery products, reflecting a desire for unique and high-quality experiences. This trend is further influenced by social media, where visually appealing snacks gain popularity through user-generated content. Additionally, health-conscious choices are emerging, with a growing interest in low-sugar and organic options. The rise of gift-giving culture, especially during seasonal events, is also shaping purchasing behaviors, as consumers seek beautifully packaged treats that convey thoughtfulness and care.

Trends in the market:
In Japan, the Confectionery eCommerce Market is experiencing a surge in demand for artisanal and premium products, as consumers increasingly seek distinctive and high-quality indulgences. This trend is amplified by social media, where visually captivating snacks garner attention and influence purchase decisions. Moreover, there is a notable shift towards health-conscious options, such as low-sugar and organic treats, as consumers prioritize wellness. The cultural emphasis on gift-giving during seasonal events further fuels demand for attractively packaged confectioneries, presenting opportunities for brands to enhance customer engagement and loyalty.

Local special circumstances:
In Japan, the Confectionery eCommerce Market is uniquely influenced by cultural traditions and geographical nuances. The country's rich heritage of seasonal festivals and gifting customs drives demand for aesthetically pleasing and regionally inspired confectioneries, fostering a preference for unique flavors and packaging. Additionally, Japan's stringent food safety regulations ensure high-quality standards, which enhance consumer trust in premium products. The rise of regional specialties in eCommerce platforms also caters to the diverse palate of Japanese consumers, reinforcing local craftsmanship and contributing to market growth.

Underlying macroeconomic factors:
The Confectionery eCommerce Market in Japan is significantly shaped by macroeconomic factors such as consumer spending power, economic stability, and demographic trends. A robust economy, characterized by moderate GDP growth and low unemployment rates, boosts disposable incomes, encouraging consumers to indulge in premium confectionery products. Moreover, fiscal policies promoting eCommerce and digital payment systems enhance consumer access to online shopping platforms. The increasing popularity of health-conscious and artisanal products, driven by changing lifestyles and preferences, further diversifies the market. Global supply chain dynamics also affect pricing and availability, impacting consumer choices and overall market performance in Japan's confectionery sector.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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