Market Insights Advertising & Media Metaverse

Metaverse Live Entertainment - United Kingdom

United Kingdom

The projected value in the Metaverse Live Entertainment market for the United Kingdom is expected to reach €9.1m by 2024.
The market is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 10.84%, resulting in a projected market volume of €16.9m by 2030.
With a projected market volume of €82.7m in 2024, United States generates the majority of the value in this market segment.
In terms of user numbers, the Metaverse Live Entertainment market in the United Kingdom is expected to have approximately 30.1k users users by 2030.
The user penetration rate is projected to be 0.0% in 2024 and is expected to increase to 0.0% by 2030.
The average value per user (ARPU) is anticipated to be €0.4k.
The United Kingdom is experiencing a surge in demand for immersive live entertainment experiences within the Metaverse.

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Metaverse Live Entertainment market in United Kingdom is experiencing significant growth and development due to several key factors.

Customer preferences: Customers in the United Kingdom have shown a strong interest in immersive and interactive entertainment experiences. They are seeking unique and engaging ways to connect with others and explore virtual worlds. The Metaverse Live Entertainment market provides them with the opportunity to do just that, offering a wide range of virtual events, concerts, and performances that can be enjoyed from the comfort of their own homes. This appeals to a broad audience, including both younger and older generations, who are looking for new and exciting forms of entertainment.

Trends in the market: One of the major trends in the Metaverse Live Entertainment market in United Kingdom is the increasing popularity of virtual concerts and events. Artists and performers are leveraging the power of technology to create immersive experiences that replicate the excitement and energy of live performances. These virtual events often feature interactive elements, allowing audiences to actively participate and engage with the content. This trend is driven by advancements in virtual reality (VR) and augmented reality (AR) technologies, which enable a more realistic and immersive experience for the viewers. Another trend in the market is the rise of virtual social platforms within the Metaverse. These platforms provide users with the ability to interact with others in a virtual environment, attending events, exploring virtual worlds, and even creating their own content. This social aspect of the Metaverse Live Entertainment market is appealing to customers in the United Kingdom who are seeking social connections and shared experiences, especially in a time when physical gatherings are limited.

Local special circumstances: The United Kingdom has a rich cultural heritage and a vibrant entertainment industry, which contributes to the growth of the Metaverse Live Entertainment market. The country is known for its music festivals, theater productions, and live performances, and the Metaverse offers a new and innovative way to showcase these talents. Artists and performers in the United Kingdom are embracing the Metaverse as a platform to reach a global audience and expand their fan base.

Underlying macroeconomic factors: The Metaverse Live Entertainment market in United Kingdom is also influenced by underlying macroeconomic factors. The COVID-19 pandemic has accelerated the adoption of virtual experiences and online entertainment, as people seek alternative forms of entertainment while adhering to social distancing measures. The Metaverse provides a safe and accessible way for people to enjoy live entertainment without leaving their homes. Additionally, the increasing availability and affordability of VR and AR technologies have made it easier for consumers to access and participate in virtual experiences. In conclusion, the Metaverse Live Entertainment market in United Kingdom is growing rapidly due to customer preferences for immersive and interactive entertainment experiences, the popularity of virtual concerts and events, the rise of virtual social platforms, the country's cultural heritage and entertainment industry, and the underlying macroeconomic factors such as the COVID-19 pandemic and advancements in technology. This market is poised for further expansion as more artists, performers, and consumers embrace the opportunities offered by the Metaverse.

Methodology

Data coverage:

Figures are based on in-app spending, consumer spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.