Traditional TV & Home Video - South Korea

The Traditional TV & Home Video Market in South Korea is witnessing mild growth, influenced by factors such as evolving consumer preferences, competition from streaming services, and the ongoing demand for traditional advertising, alongside public funding for broadcasting.

Customer preferences: Consumers in South Korea are showing a renewed interest in traditional TV and home video as a nostalgic escape from the digital overload of streaming platforms. This trend is particularly pronounced among older demographics who appreciate the familiarity of scheduled programming and broadcast events. Additionally, families are gravitating towards home video for shared viewing experiences, reflecting a cultural emphasis on togetherness. Furthermore, younger audiences are seeking curated content from traditional broadcasters that align with their values, hinting at a desire for authenticity amidst the plethora of available choices.

Trends in the market: In South Korea, the Traditional TV and Home Video market is experiencing a resurgence as consumers seek nostalgic experiences amidst the saturation of digital content. This shift is particularly evident among older audiences who value the predictability of scheduled programming, fostering a sense of community and connection during broadcast events. Families are increasingly opting for home video options, emphasizing shared viewing moments. Additionally, younger viewers are gravitating towards curated content from traditional networks, indicating a desire for meaningful, authentic narratives that resonate with their values. This trend holds significant implications for industry stakeholders, suggesting a need to balance digital innovation with the enduring appeal of traditional media formats.

Local special circumstances: In South Korea, the Traditional TV and Home Video market is influenced by a rich cultural heritage that emphasizes family values and communal experiences. The country’s unique broadcasting regulations, such as mandatory content quotas for local programming, ensure a diverse array of traditional narratives that resonate with viewers. Additionally, the strong presence of K-dramas fosters a collective viewing culture, where families gather to watch popular series together. This cultural affinity for shared experiences, combined with a nostalgia for physical media, drives demand for home video formats, distinguishing South Korea from other markets.

Underlying macroeconomic factors: The Traditional TV and Home Video market in South Korea is significantly shaped by various macroeconomic factors, including national economic health, consumer spending patterns, and global economic trends. As the South Korean economy exhibits steady growth, disposable income levels rise, enabling families to invest more in home entertainment. Additionally, government fiscal policies promoting local content production and technological innovation support the industry. The increasing penetration of high-speed internet and mobile devices also influences viewing habits, leading to a hybrid consumption model where traditional media coexists with digital platforms. This dynamic environment fosters a robust market for both traditional TV and home video formats.

Data coverage:

Modeling approach / Segment size:

Forecasts:

Additional notes: