Traditional TV & Home Video - France
- France
- In France, revenue in the Traditional TV & Home Video market is projected to reach €7.56bn in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of -0.84%, resulting in a projected market volume of €7.31bn by 2029.
- The average revenue per user (ARPU) in France is expected to amount to €165.50.
- In global comparison, the majority of revenue will be generated the United States, which is anticipated to reach €130.80bn in 2025.
- The number of TV viewers in France is expected to amount to 46.1m users by 2029.
- User penetration in the Traditional TV & Home Video market in France is expected to be at 70.2% in 2025.
- The average revenue per TV user (ARPU) in France's Traditional TV & Home Video market is projected to amount to €165.50 in 2025.
- In France, the Traditional TV & Home Video market is witnessing a decline as consumers increasingly favor streaming services over conventional viewing methods.
Key regions: Asia, United Kingdom, China, Germany, Japan
Analyst Opinion
The Traditional TV & Home Video Market in France is facing a mild decline, influenced by shifting consumer preferences towards on-demand content, the rise of streaming services, and changing advertising dynamics that challenge traditional revenue streams.
Customer preferences: Consumers in France are increasingly gravitating towards on-demand viewing experiences, driven by a desire for personalized content that fits their busy lifestyles. This trend is particularly prevalent among younger demographics who prioritize flexibility over traditional scheduling. Additionally, there's a noticeable rise in binge-watching culture, influenced by social media and peer recommendations. As a result, traditional TV networks are adapting their strategies, focusing more on streaming partnerships and original content to capture the attention of this evolving audience.
Trends in the market: In France, the Traditional TV & Home Video Market is experiencing a shift as consumers increasingly favor on-demand viewing options over conventional broadcasting. This trend is especially prominent among younger audiences who value the flexibility of streaming services, leading to a surge in binge-watching habits. Traditional television networks are responding by forming streaming partnerships and investing in original content to retain viewer engagement. This evolution signifies a critical need for industry stakeholders to innovate their offerings and adapt to changing consumer preferences, ensuring they remain competitive in a rapidly transforming media landscape.
Local special circumstances: In France, the Traditional TV & Home Video Market is shaped by a strong cultural emphasis on cinema and quality content, fostering a unique appreciation for original programming. The country's regulatory environment, including strict content quotas for local productions, encourages networks to invest in homegrown talent. Additionally, France's diverse linguistic regions promote localized content, further differentiating it from other markets. As audiences gravitate towards streaming platforms, traditional broadcasters are compelled to innovate and enhance their offerings to meet these distinct consumer demands, ensuring relevance in a dynamic media landscape.
Underlying macroeconomic factors: The Traditional TV & Home Video Market in France is significantly influenced by macroeconomic factors such as national economic stability, consumer spending patterns, and government policies aimed at promoting cultural industries. A healthy economy fosters higher disposable incomes, enabling consumers to invest in home entertainment. Additionally, France's commitment to supporting local content through subsidies and tax incentives encourages production companies to create original programming, enriching the market. Global trends, including the rise of streaming services, compel traditional broadcasters to adapt their business models, ensuring they remain competitive in an evolving media landscape.
Methodology
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.Vue d’ensemble
- Revenue
- Analyst Opinion
- Users
- Media Usage
- Global Comparison
- Methodology
- Key Market Indicators