TV & Video - France
- France
- In France, revenue in the TV & Video market is projected to reach €13.20bn in 2025.
- It is expected that revenue will show an annual growth rate (CAGR 2025-2029) of 2.80%, leading to a projected market volume of €14.74bn by 2029.
- The largest market within this market in France is Traditional TV & Home Video, which will have a market volume of €7.56bn in 2025.
- In a global context, the most revenue will be generated the United States, with a figure of €264.00bn in 2025.
- By 2029, the number of users in the TV & Video market in France is expected to amount to 59.9m users.
- User penetration in this market is anticipated to be at 90.4% in 2025.
- The average revenue per user (ARPU) in France is projected to amount to €224.70 in 2025.
- In France, the TV & Video market is increasingly dominated by streaming platforms, reflecting a shift in consumer preferences towards on-demand content consumption.
Key regions: China, South Korea, Asia, France, United Kingdom
Analyst Opinion
The TV & Video market in France is witnessing mild growth, influenced by evolving consumer preferences, the shift towards on-demand content, and the integration of advanced streaming technologies, alongside persistent competition from traditional broadcasting methods.
Customer preferences: Consumers in France are increasingly gravitating towards personalized and on-demand viewing experiences, shaping the TV & Video market's evolution. The rise of binge-watching culture, fueled by platforms that offer entire seasons at once, reflects a growing preference for convenience and flexibility in content consumption. Additionally, younger demographics are favoring mobile viewing, leading to a surge in demand for apps that support accessible streaming. This cultural shift is also prompting traditional broadcasters to adapt by developing their own streaming services to remain competitive.
Trends in the market: In France, the TV & Video market is experiencing a significant shift towards streaming services, with consumers increasingly favoring platforms that offer on-demand content. This trend is driven by the popularity of binge-watching and the demand for flexibility in viewing habits. Additionally, younger audiences are gravitating towards mobile streaming applications, prompting traditional broadcasters to launch their own digital platforms to stay relevant. As these trends evolve, industry stakeholders must adapt strategies to enhance user engagement and explore partnerships that enrich content offerings, ensuring competitiveness in a rapidly changing landscape.
Local special circumstances: In France, the TV & Video market is shaped by a rich cultural heritage that values cinema and storytelling, influencing content creation and consumption preferences. The country's strict regulatory framework, including content quotas for French-language programming, encourages local production, fostering a unique blend of traditional and modern media. Additionally, the diverse linguistic landscape, with regional languages, drives demand for localized content. These factors create a distinct environment where streaming services must balance international offerings with culturally relevant programming to attract and retain viewers.
Underlying macroeconomic factors: The TV & Video market in France is influenced by macroeconomic factors such as consumer spending trends, economic stability, and government policies. As the economy grows, disposable incomes rise, leading to increased expenditure on entertainment and media. However, inflationary pressures can constrain household budgets, impacting subscription services and content consumption. Additionally, France's commitment to supporting local media through fiscal incentives and tax credits for production bolsters the industry. Global trends, such as the rise of streaming platforms and changing viewing habits, further challenge traditional broadcasters to innovate and adapt to maintain viewer engagement in a competitive landscape.
Methodology
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.Vue d’ensemble
- Revenue
- Analyst Opinion
- Users
- Media Usage
- Global Comparison
- Methodology
- Key Market Indicators