TV & Video - China
- China
- In China, revenue in the TV & Video market is projected to reach €101.20bn in 2025.
- Revenue is anticipated to exhibit an annual growth rate (CAGR 2025-2029) of 5.17%, leading to a projected market volume of €123.80bn by 2029.
- The largest market within this market is OTT Video, which is expected to have a market volume of €75.82bn in 2025.
- In a global context, the highest revenue will be generated the United States, amounting to €264.00bn in 2025.
- Within China's TV & Video market, the number of users is expected to reach 1.2bn users by 2029.
- User penetration in this market is projected to be at 79.2% in 2025.
- The average revenue per user (ARPU) in China is forecasted to amount to €89.22 in 2025.
- In China, the TV and video market is increasingly dominated by streaming platforms, reflecting a shift in consumer preferences towards on-demand content and mobile viewing.
Key regions: China, South Korea, Asia, France, United Kingdom
Analyst Opinion
The TV & Video market in China is witnessing moderate growth, fueled by rising consumer demand for diverse content, advancements in streaming technology, and a shift towards digital platforms, although traditional viewing habits still influence overall market dynamics.
Customer preferences: Consumers in China are increasingly gravitating towards on-demand video content, reflecting a shift in preferences toward binge-watching and personalized viewing experiences. This trend is particularly pronounced among younger demographics, who favor mobile streaming platforms that offer diverse genres and localized content. Additionally, as social media influences viewing habits, short-form videos and interactive content are gaining traction, reshaping traditional viewing patterns. The integration of augmented reality and gamification in video experiences also highlights evolving lifestyle factors, enhancing engagement and community interaction.
Trends in the market: In China, the TV & Video Market is experiencing a surge in the popularity of on-demand streaming services, driven by younger viewers who prefer binge-watching and personalized content. Mobile platforms are becoming the primary medium for consumption, highlighting a shift towards localized and diverse genres. The rise of short-form videos and interactive content, influenced by social media, is transforming traditional viewing habits. This evolution in consumer preferences has significant implications for industry stakeholders, necessitating investment in innovative content delivery and engagement strategies to capture and retain audiences.
Local special circumstances: In China, the TV & Video Market is shaped by unique cultural and regulatory factors that distinguish it from other regions. The government's strict content regulations influence what can be produced and aired, fostering a preference for domestically produced content that resonates with local values and narratives. Additionally, the vast geographical diversity leads to varying regional preferences, prompting platforms to tailor their offerings. Social media integration enhances viewer engagement, while the rapid urbanization of younger demographics drives demand for mobile-first and interactive content, redefining traditional consumption patterns.
Underlying macroeconomic factors: The growth of the TV & Video Market in China is significantly influenced by macroeconomic factors such as rapid economic development, increasing disposable incomes, and shifting consumer spending habits. As urbanization accelerates, the demand for diverse and high-quality content rises, prompting investments in local production and innovative streaming platforms. Additionally, government fiscal policies aimed at promoting the digital economy enhance infrastructure and technology adoption. The global shift towards digital consumption and the rise of mobile internet further reshape viewing habits, compelling companies to adapt and cater to the preferences of a tech-savvy audience.
Methodology
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.Vue d’ensemble
- Revenue
- Analyst Opinion
- Users
- Media Usage
- Global Comparison
- Methodology
- Key Market Indicators