Media - South Korea
- South Korea
- In South Korea, revenue in the Media market is projected to reach €32.56bn in 2025.
- The largest market within this market in South Korea is Games, which is expected to have a market volume of €13.27bn in 2025.
- In a global context, the most revenue will be generated the United States, with a forecast of €519.10bn in 2025.
- Additionally, in the Media market, it is anticipated that 53.75% of total revenues in South Korea will be generated through digital Media market by 2029.
- South Korea's media landscape is increasingly dominated by digital platforms, reflecting a shift towards rapid content consumption and a growing demand for diverse narratives.
Key regions: United States, China, Japan, United Kingdom, Germany
Analyst Opinion
The Media Market in South Korea is experiencing mild growth, influenced by factors such as the rising consumption of digital content, evolving consumer preferences, and the integration of advanced technologies, which enhance accessibility and engagement across various platforms.
Customer preferences: Consumers in South Korea are increasingly gravitating towards personalized and interactive media experiences, leading to a surge in demand for streaming platforms that offer tailored content recommendations. The popularity of K-dramas and webtoons reflects a broader cultural affinity for storytelling that resonates with younger audiences, while the rise of influencer-led content showcases the shift towards authentic engagement. Additionally, the integration of augmented reality in advertising is catering to a tech-savvy demographic eager for immersive experiences, further transforming media consumption patterns.
Trends in the market: In South Korea, the media market is experiencing a notable shift towards personalized content delivery, as streaming platforms enhance their algorithms to provide tailored viewing experiences. The growing popularity of K-dramas and webtoons signifies a cultural trend where narrative-driven content is highly sought after, particularly among younger demographics. Furthermore, influencer-led media is gaining traction, reflecting consumers’ desire for authentic connections. The integration of augmented reality in advertising is revolutionizing brand engagement, appealing to tech-savvy audiences and reshaping consumption patterns, thus presenting unique opportunities and challenges for industry stakeholders.
Local special circumstances: In South Korea, the media market is shaped by a unique blend of cultural heritage and technological advancement, with a strong emphasis on storytelling that resonates deeply with local audiences. The country's rapid urbanization and high internet penetration foster a tech-savvy population eager for innovative content. Additionally, stringent regulations on traditional broadcasting create a competitive landscape for streaming services, driving them to invest heavily in original programming. This dynamic encourages collaboration between creators and platforms, further enriching the media ecosystem.
Underlying macroeconomic factors: The South Korean media market is influenced by several macroeconomic factors, including a robust national economy, high consumer spending, and strong support for technological innovation. With the country's GDP growth and increasing disposable income, consumers are more willing to invest in premium content and subscription services. Fiscal policies promoting digital innovation and media investment further enhance market dynamics. Additionally, global trends such as the rise of streaming platforms and shifting consumer preferences for on-demand content are reshaping the landscape, encouraging local creators to produce diverse narratives that resonate with both domestic and international audiences.
Methodology
Data coverage:
The data encompasses B2C enterprises. Figures are based on media spending (on traditional media as well as digital media). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.Vue d’ensemble
- Revenue
- Analyst Opinion
- Users
- Media Usage
- Global Comparison
- Methodology
- Key Market Indicators