Media - India

  • India
  • Revenue in the Media market in India is projected to reach €40.33bn in 2025.
  • The largest market within this market in India is TV & Video, which is expected to have a market volume of €15.64bn in 2025.
  • In a global context, the highest revenue will be generated the United States, amounting to €519.10bn in 2025.
  • Within the Media market, it is anticipated that 27.46% of total revenues in India will be generated through digital Media market by 2029.
  • In India, the media market is witnessing a significant shift towards digital platforms, driven by increasing internet penetration and changing consumer preferences for content consumption.

Key regions: United States, China, Japan, United Kingdom, Germany

 
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Analyst Opinion

The Media Market in India is witnessing remarkable growth, fueled by the rapid expansion of digital platforms, increased content consumption, and a surge in smartphone penetration, which enhance accessibility and engagement across diverse media channels.

Customer preferences:
Consumers in India are increasingly gravitating towards localized content that resonates with their cultural identities, driving demand for regional language media across digital platforms. This shift is further amplified by the rise of young, tech-savvy audiences who prefer short-form videos and interactive content. Additionally, the growing influence of social media influencers is reshaping traditional advertising, as brands seek authentic connections with diverse demographic segments, fostering a vibrant ecosystem of user-generated content and community engagement.

Trends in the market:
In India, the media market is experiencing a significant shift towards localized content, with consumers increasingly favoring regional language programming that reflects their cultural identities. This trend is propelled by younger, tech-savvy audiences who actively engage with short-form videos and interactive media across digital platforms. Social media influencers are playing a crucial role in transforming conventional advertising, as brands strive to forge authentic relationships with diverse demographic segments. As a result, industry stakeholders must adapt to this vibrant landscape, embracing user-generated content and community-driven engagement to remain competitive.

Local special circumstances:
In India, the media market is shaped by its diverse linguistic landscape, with over 1,600 spoken languages, leading to a surge in regional content that resonates with local audiences. Cultural festivals and traditions significantly influence programming, creating opportunities for tailored content that reflects community values. Additionally, regulatory frameworks, such as content quotas for regional programming, encourage broadcasters to diversify offerings. This unique blend of cultural richness and regulatory support fosters a dynamic media environment, setting India apart from other markets and driving innovation in content creation.

Underlying macroeconomic factors:
The Indian media market is significantly influenced by overarching macroeconomic factors such as digital transformation, government policies, and consumer spending patterns. The rapid adoption of internet and mobile technologies has expanded the reach of digital media platforms, enhancing content accessibility. Favorable fiscal policies and increased foreign investment in the media sector contribute to innovation and growth. Furthermore, rising disposable incomes and a burgeoning middle class fuel demand for diverse content. However, global economic trends, such as fluctuations in advertising spend and competition from international media giants, also shape the landscape, creating both opportunities and challenges for local players.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on media spending (on traditional media as well as digital media). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Users
  • Media Usage
  • Global Comparison
  • Methodology
  • Key Market Indicators
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