Cinema Concessions - China

  • China
  • In China, revenue in the Cinema Concessions market is projected to reach €5.70bn in 2025.
  • Revenue in this market is expected to show an annual growth rate (CAGR 2025-2029) of 3.89%, resulting in a projected market volume of €6.64bn by 2029.
  • By 2029, the number of viewers in the Cinema Concessions market in China is anticipated to amount to 200.7m users.
  • User penetration in this market will be 12.8% in 2025 and is expected to increase to 14.1% by 2029.
  • The average revenue per viewer in China is expected to amount to €31.11.
  • In global comparison, the highest revenue in the Cinema Concessions market will be generated the United States, with an estimated €9,968.00m in 2025.
  • In China, cinema concessions are increasingly embracing diverse culinary offerings, reflecting a shift towards enhancing the overall movie-going experience.

Key regions: Germany, Europe, United States, China, United Kingdom

 
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Analyst Opinion

The Cinema Concessions Market in China is experiencing moderate growth, influenced by factors such as changing consumer preferences, the expansion of multiplex theaters, and the increasing demand for premium snack options during film screenings.

Customer preferences:
Consumers in China are increasingly favoring healthier and premium snack options at cinemas, reflecting a growing awareness of nutrition and wellness. This shift is further influenced by the rise of health-conscious millennials and Gen Z audiences, who prioritize quality over quantity in their food choices. Additionally, the cultural trend towards experiential dining is prompting cinemas to offer gourmet snacks and local delicacies, enhancing the overall movie-going experience. As multiplex theaters expand, they are adapting their concessions to cater to these evolving consumer preferences, creating a more diverse and appealing offering.

Trends in the market:
In China, the Cinema Concessions Market is experiencing a shift towards healthier and premium snack options, driven by an increased consumer focus on nutrition and wellness. This trend is particularly prominent among health-conscious millennials and Gen Z, who are willing to pay more for quality over quantity. Furthermore, the rise of experiential dining is encouraging cinemas to enhance their offerings with gourmet snacks and local specialties, enriching the movie-going experience. This evolution presents significant opportunities for industry stakeholders to innovate and diversify their concessions, aligning with changing consumer preferences and fostering brand loyalty.

Local special circumstances:
In China, the Cinema Concessions Market is influenced by a rich tapestry of cultural factors and regional diversity. The preference for local snacks, such as mooncakes during the Mid-Autumn Festival or spicy street foods, reflects the country's culinary heritage and regional tastes, enhancing the cinematic experience. Additionally, regulatory measures promoting healthier food options are driving cinemas to adapt their concessions. The emphasis on communal dining experiences aligns with traditional Chinese values, fostering a sense of community while attracting diverse audiences and encouraging repeat visits.

Underlying macroeconomic factors:
The Cinema Concessions Market in China is significantly influenced by macroeconomic factors such as consumer spending trends, urbanization, and the overall health of the national economy. With rising disposable incomes, Chinese consumers are more willing to spend on premium cinema experiences, including diverse concession offerings. Furthermore, government initiatives promoting cultural consumption, along with infrastructure investments in entertainment venues, support market growth. Global economic trends, such as shifts in tourism and international film collaborations, also enhance audience engagement, driving demand for unique concession options that complement the cinematic experience.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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