Market Insights Advertising & Media Esports

Streaming - Thailand

Thailand

In Thailand, revenue in the Streaming market is projected to reach €0.9m in 2024.
Revenue in this sector is expected to exhibit an annual growth rate (CAGR 2024-2029) of 5.24%, which would result in a projected market volume of €1.1m by 2029.
While most revenue in the global Streaming market is generated China, in Thailand is also witnessing significant developments.
The number of users in the Streaming market in Thailand is expected to amount to 8.9m users by 2029.
User penetration in Thailand will be 9.8% in 2024 and is anticipated to increase to 12.3% by 2029.
The average revenue per user (ARPU) in Thailand is expected to amount to €0.1.
Thailand's burgeoning eSports streaming market reflects a growing youth engagement, fostering a vibrant community that increasingly influences digital entertainment trends.

Key regions: Germany, United States, China, India, South Korea

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Analyst Opinion

The eSports streaming market in Thailand is witnessing steady growth, with factors such as rising popularity of online gaming and growing interest in eSports among consumers driving its growth. However, the subdued growth rate is impacted by factors such as limited internet access and low disposable income in certain areas.

Customer preferences: With the rise of eSports in Thailand, there has been a noticeable increase in the popularity of streaming platforms for eSports events. This trend is driven by the growing demand for convenient and accessible ways to watch and participate in eSports tournaments. Additionally, the younger generation in Thailand, known for their tech-savvy nature, is increasingly turning to streaming as a form of entertainment, leading to a surge in viewership and engagement on these platforms. This shift towards streaming highlights the changing preferences and habits of consumers, as they seek more immersive and interactive experiences in the eSports market.

Trends in the market: In Thailand, the eSports market is experiencing a surge in the popularity of live streaming. This trend is driven by the increasing availability of high-speed internet and the rise of social media platforms. As a result, there has been a significant increase in the number of eSports tournaments being broadcasted live, attracting a wider audience and generating more revenue for industry stakeholders. This trend is expected to continue in the coming years, with the potential for further growth as virtual and augmented reality technologies become more prevalent. This could have significant implications for the streaming market, as companies may need to adapt and invest in new technologies to keep up with the demand for immersive viewing experiences. Additionally, this trend could also lead to new opportunities for advertising and sponsorship partnerships within the eSports market.

Local special circumstances: In Thailand, the eSports market is thriving due to the country's strong gaming culture and high internet penetration rate. This has created a significant demand for streaming platforms, with local players dominating the market. Additionally, the government's support for the development of the eSports industry has led to the growth of local tournaments and events. Furthermore, Thailand's unique gaming community, which often centers around cyber cafes and LAN parties, has also contributed to the popularity of eSports streaming. Overall, these factors have created a highly competitive and rapidly evolving streaming market within the eSports industry in Thailand.

Underlying macroeconomic factors: The growth of the Streaming Market within the eSports Market in Thailand is influenced by macroeconomic factors such as technological advancements, government policies, and investment in the digital entertainment sector. As the country experiences economic growth and increasing disposable income, there is a growing demand for leisure activities, including eSports and streaming services. Additionally, favorable government policies and investments in digital infrastructure are creating a conducive environment for the growth of the streaming market. Moreover, the rising popularity of eSports and the younger generation's affinity towards digital entertainment are also contributing to the market's growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Streaming market, which comprises revenues from live broadcasting gaming content. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.