Market Insights Advertising & Media Esports

Sponsorship & Advertising - Thailand

Thailand

In Thailand, revenue in the Sponsorship & Advertising market market is projected to reach €2.0m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.71%, resulting in a projected market volume of €2.6m by 2029.
With a projected market volume of €265.1m in 2024, most revenue is generated China.
The average revenue per user (ARPU) in Thailand is expected to amount to €0.0.
In Thailand, the growing popularity of eSports is attracting significant investment from brands seeking to engage the nation’s youthful and tech-savvy audience through innovative sponsorship strategies.

Key regions: South Korea, United Kingdom, India, Europe, United States

Marché

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Monnaie

Analyst Opinion

In Thailand, the eSports Sponsorship & Advertising market has seen minimal growth due to factors such as limited government support and underdeveloped infrastructure. Despite this, the market continues to expand with rising interest in eSports and the potential for increased revenue from sponsorships and advertisements.

Customer preferences: The eSports industry in Thailand is witnessing a significant increase in sponsorship and advertising opportunities, with brands leveraging the growing popularity of eSports among the younger demographic. With the rise of social media and online streaming platforms, companies are exploring new ways to connect with their target audience through influencer marketing and product placements in eSports events. Moreover, the increasing diversity of players and viewers in the eSports scene has opened up opportunities for brands to tap into specific cultural preferences and tailor their marketing strategies accordingly, leading to a more personalized and effective approach.

Trends in the market: In Thailand, the eSports market is experiencing a surge in sponsorships and advertising, with companies realizing the potential of targeting a highly engaged and loyal audience. This trend is expected to continue as the eSports industry grows in popularity and reaches a wider audience. As more traditional sports events are cancelled or postponed due to the pandemic, companies are looking towards eSports as a viable alternative for advertising and sponsorship opportunities. This trend has significant implications for industry stakeholders, as it opens up new revenue streams and solidifies the legitimacy of eSports as a mainstream form of entertainment. Additionally, it presents an opportunity for companies to tap into a younger demographic and build brand awareness and loyalty. As the eSports market continues to grow, we can expect to see an increase in innovative and creative advertising and sponsorship strategies targeting this unique audience.

Local special circumstances: In Thailand, the Sponsorship & Advertising Market within the eSports Market is heavily influenced by the country's vibrant gaming culture and its growing millennial population, which is highly engaged in online gaming. Additionally, the Thai government has actively supported the development of eSports, creating a favorable environment for sponsorships and advertising. This has led to a rise in local brands partnering with eSports teams and events, as well as international brands utilizing Thai gamers and influencers to reach the country's large and enthusiastic gaming community.

Underlying macroeconomic factors: The Sponsorship & Advertising Market within the eSports Market in Thailand is greatly influenced by macroeconomic factors such as the country's economic growth, fiscal policies, and global economic trends. With Thailand's rapidly growing economy and government support for eSports, the market is expected to see significant growth in the coming years. Additionally, the increasing popularity of eSports among the younger generation and the rise of digital media consumption are also contributing to the growth of the Sponsorship & Advertising Market within the eSports Market in Thailand.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Sponsorship & Advertising market, which comprises revenues of teams and organizers via sponsorship deals. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.