Market Insights Advertising & Media Esports

Esports Betting - Thailand

Thailand

In Thailand, revenue in the Esports Betting market market is projected to reach €13.3m in 2024.
Revenue in this market is expected to show an annual growth rate (CAGR 2024-2029) of 4.91%, resulting in a projected market volume of €16.9m by 2029.
Although most revenue is generated the United States with a projected market volume of €661.9m in 2024, in Thailand is also experiencing growth in this area.
The average revenue per user (ARPU) in Thailand is expected to amount to €16.4.
Thailand's burgeoning esports scene is increasingly attracting attention from bettors, reflecting a growing acceptance of online gambling within the country's digital landscape.

Key regions: India, Sweden, United Kingdom, Asia, Germany

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The eSports Betting Market in Thailand is facing subdued growth due to factors such as limited regulations and cultural barriers. Despite this, the market is still experiencing growth due to the increasing popularity of eSports and the convenience of online betting services.

Customer preferences: A notable trend in the Esports Betting Market within the eSports Market is the growing popularity of mobile betting apps among younger demographics. With the rise of mobile gaming, consumers are increasingly seeking convenient ways to engage in esports betting, leading to a surge in demand for mobile betting platforms. This shift towards mobile betting is also influenced by the cultural preference for convenience and the rise of digital platforms in the Thai market. Additionally, the use of mobile apps allows for real-time updates and in-play betting, catering to the fast-paced nature of esports.

Trends in the market: In Thailand, the Esports Betting Market within the eSports Market is experiencing significant growth as online gaming and competitive gaming gain popularity. This trend is expected to continue as more Thai players and teams achieve international success, attracting increased attention and investment in the industry. As a result, there is a growing demand for betting services and platforms, with an emphasis on live streaming and real-time updates. This trend not only presents opportunities for industry stakeholders, but also raises concerns about potential issues such as match-fixing and underage gambling. As the market continues to evolve, it will be important for regulators and operators to address these issues and ensure the sustainability and integrity of the Esports Betting Market in Thailand.

Local special circumstances: In Thailand, the Esports Betting Market within the eSports Market is heavily influenced by the country's strong gaming culture and high internet penetration. The popularity of mobile gaming has also contributed to the growth of the market, as mobile devices are the primary platform for esports betting. Additionally, Thailand's relaxed regulatory environment has allowed for a thriving market, with many local and international betting platforms catering to the growing demand. The country's favorable tourism industry has also attracted large esports events, further driving the growth of the market.

Underlying macroeconomic factors: The Esports Betting Market within the eSports Market in Thailand is greatly affected by macroeconomic factors such as the country's economic stability, government policies, and global economic trends. Favorable government regulations and investments in the country's digital infrastructure have led to a significant growth in the market. However, regions with regulatory challenges and limited funding may experience slower market growth. Additionally, the rising prevalence of esports and the increasing popularity of online gaming among the younger population are driving the demand for esports betting in Thailand.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Esports betting market, which comprises revenues from online betting on Esports events. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.