Advertising in Hungary - statistics & facts
Key insights
- Advertising expenditure in Hungary
- 960m USD
Detailed statistics
Ad spending of the advertising industry in Hungary 2020-2029
- Digital share in advertising spending in Hungary
- 51.4%
Detailed statistics
Distribution of advertising spending in Hungary 2022, by channel
- TV advertising spending in Hungary
- 75bn HUF
Detailed statistics
Advertising expenditure in Hungary 2022, by channel
Editor’s Picks Current statistics on this topic
Further recommended statistics
Overview
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- Premium Statistic Ad spending of the advertising industry in Hungary 2020-2029
- Premium Statistic Advertising expenditure in Hungary 2022, by channel
- Premium Statistic Distribution of advertising spending in Hungary 2022, by channel
- Premium Statistic Revenue growth of advertising agencies in Hungary 2010-2026
- Basic Statistic Revenue of advertising and market research sector in Hungary 2013-2022
- Basic Statistic Production value of the advertising & market research industry in Hungary 2012-2021
- Basic Statistic Personnel costs of the advertising & market research sector in Hungary 2012-2021
Overview
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Premium Statistic
Ad spending of the advertising industry in Hungary 2020-2029
Ad spending of the advertising industry in Hungary 2020-2029
Ad spending of the advertising market in Hungary from 2020 to 2029 (in million U.S. dollars)
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Advertising expenditure in Hungary 2022, by channel
Advertising expenditure in Hungary 2022, by channel
Advertising expenditure in Hungary in 2022, by channel (in billion forints)
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Distribution of advertising spending in Hungary 2022, by channel
Distribution of advertising spending in Hungary 2022, by channel
Distribution of advertising spending in Hungary in 2022, by channel
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Revenue growth of advertising agencies in Hungary 2010-2026
Revenue growth of advertising agencies in Hungary 2010-2026
Revenue growth of advertising agencies in Hungary from 2010 to 2021 with a forecast until 2026
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Basic Statistic
Revenue of advertising and market research sector in Hungary 2013-2022
Revenue of advertising and market research sector in Hungary 2013-2022
Annual revenue of the advertising and market research sector in Hungary from 2013 to 2022 (in million euros)
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Basic Statistic
Production value of the advertising & market research industry in Hungary 2012-2021
Production value of the advertising & market research industry in Hungary 2012-2021
Annual production value of the advertising and market research industry in Hungary from 2012 to 2021 (in million euros)
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Basic Statistic
Personnel costs of the advertising & market research sector in Hungary 2012-2021
Personnel costs of the advertising & market research sector in Hungary 2012-2021
Annual personnel costs of the advertising and market research sector in Hungary from 2012 to 2021 (in million euros)
Print advertising
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Print advertising revenue in Hungary 2010-2022
Print advertising revenue in Hungary 2010-2022
Print advertising revenue in Hungary from 2010 to 2022 (in billion forints)
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Print ad-spending in Hungary 2020-2029, by segment
Print ad-spending in Hungary 2020-2029, by segment
Print advertising expenditure in Hungary from 2020 to 2029, by segment (in million U.S. dollars)
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Reach of print advertising in Hungary 2020-2029, by segment
Reach of print advertising in Hungary 2020-2029, by segment
Print advertising reach in Hungary from 2020 to 2029, by segment (in million users)
Outdoor advertising
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- Premium Statistic Out-of-home advertising spending in Hungary 2017-2027, by segment
- Premium Statistic Total out-of-home advertising revenue in Hungary 2014-2022
- Premium Statistic Net ambient OOH advertising expenditure in Hungary 2017-2022
- Premium Statistic Share of Hungarians encountering outdoor advertisements 2021, by placement
- Premium Statistic Share of Hungarians taking actions after seeing outdoor advertisements 2021
Outdoor advertising
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Out-of-home advertising spending in Hungary 2017-2027, by segment
Out-of-home advertising spending in Hungary 2017-2027, by segment
Out-of-home advertising spending in Hungary from 2017 to 2027, by segment (in million euros)
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Total out-of-home advertising revenue in Hungary 2014-2022
Total out-of-home advertising revenue in Hungary 2014-2022
Total out-of-home advertising revenue in Hungary from 2014 to 2022 (in million forints)
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Net ambient OOH advertising expenditure in Hungary 2017-2022
Net ambient OOH advertising expenditure in Hungary 2017-2022
Ambient out-of-home advertising net expenditure in Hungary from 2017 to 2022 (in million forints)
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Share of Hungarians encountering outdoor advertisements 2021, by placement
Share of Hungarians encountering outdoor advertisements 2021, by placement
Where do you usually encounter outdoor advertisements?
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Share of Hungarians taking actions after seeing outdoor advertisements 2021
Share of Hungarians taking actions after seeing outdoor advertisements 2021
Which of the following actions have you taken after seeing an outdoor advertisement?
Radio advertising
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- Premium Statistic Traditional radio advertising revenue in Hungary 2019-2029
- Premium Statistic Radio advertising expenditure in Hungary 2011-2022
- Premium Statistic Listeners of radio advertising in Hungary 2020-2029
- Premium Statistic Daily radio advertising time in Hungary 2021, by channel type
- Premium Statistic Share of Hungarians taking actions after hearing radio advertisements 2021
Radio advertising
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Traditional radio advertising revenue in Hungary 2019-2029
Traditional radio advertising revenue in Hungary 2019-2029
Traditional radio advertising revenue in Hungary from 2019 to 2029 (in million U.S. dollars)
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Radio advertising expenditure in Hungary 2011-2022
Radio advertising expenditure in Hungary 2011-2022
Radio advertising expenditure in Hungary from 2011 to 2022 (in billion forints)
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Listeners of radio advertising in Hungary 2020-2029
Listeners of radio advertising in Hungary 2020-2029
Radio advertising reach in Hungary from 2020 to 2029 (in million users)
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Daily radio advertising time in Hungary 2021, by channel type
Daily radio advertising time in Hungary 2021, by channel type
Daily radio advertising time in Hungary in 2021, by channel type
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Share of Hungarians taking actions after hearing radio advertisements 2021
Share of Hungarians taking actions after hearing radio advertisements 2021
Which of the following actions have you taken after hearing a radio advertisement?
Television advertising
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- Premium Statistic Revenue from TV advertisements in Hungary 2017-2022
- Basic Statistic Revenue from TV advertisements in Hungary 2017-2022, by type
- Premium Statistic Average number of TV spots broadcast daily in Hungary 2017-2022
- Premium Statistic Television advertising expenditure of the leading sectors in Hungary 2021
- Premium Statistic Distribution of new TV advertisements in Hungary H2 2022, by sector
- Premium Statistic Average number of people reached daily by TV advertisements in Hungary 2017-2022
Television advertising
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Revenue from TV advertisements in Hungary 2017-2022
Revenue from TV advertisements in Hungary 2017-2022
Revenue from television advertisements in Hungary from 2017 to 2022 (in million forints)
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Basic Statistic
Revenue from TV advertisements in Hungary 2017-2022, by type
Revenue from TV advertisements in Hungary 2017-2022, by type
Revenue from television advertisements in Hungary from 2017 to 2022, by type (in million forints)
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Premium Statistic
Average number of TV spots broadcast daily in Hungary 2017-2022
Average number of TV spots broadcast daily in Hungary 2017-2022
Average number of TV spots broadcast daily in Hungary from 2nd quarter 2017 to 2nd quarter 2022 (in 1,000s)
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Television advertising expenditure of the leading sectors in Hungary 2021
Television advertising expenditure of the leading sectors in Hungary 2021
Television advertising expenditure of the leading sectors in Hungary in 2021 (in billion forints)
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Distribution of new TV advertisements in Hungary H2 2022, by sector
Distribution of new TV advertisements in Hungary H2 2022, by sector
Distribution of new TV advertisements in Hungary in the second half of 2022, by sector
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Average number of people reached daily by TV advertisements in Hungary 2017-2022
Average number of people reached daily by TV advertisements in Hungary 2017-2022
Average number of people reached daily by TV advertisements in Hungary from 2nd quarter 2017 to 2nd quarter 2022 (in 1,000s)
Digital advertising
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- Premium Statistic Digital advertising expenditure in Hungary 2019-2022
- Premium Statistic Distribution of digital advertising spending in Hungary 2022, by segment
- Basic Statistic Share of digital in total advertising spending in Hungary 2019-2022
- Premium Statistic Online advertising spending in Hungary 2021, by sector
- Premium Statistic Leading online advertisers in Hungary 2021, by advertising spending
Digital advertising
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Digital advertising expenditure in Hungary 2019-2022
Digital advertising expenditure in Hungary 2019-2022
Digital advertising expenditure in Hungary from 2019 to 2022 (in billion forints)
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Distribution of digital advertising spending in Hungary 2022, by segment
Distribution of digital advertising spending in Hungary 2022, by segment
Distribution of digital advertising spending in Hungary in 2022, by segment
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Basic Statistic
Share of digital in total advertising spending in Hungary 2019-2022
Share of digital in total advertising spending in Hungary 2019-2022
Share of digital ads in the total advertising expenditure in Hungary from 2019 to 2022
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Online advertising spending in Hungary 2021, by sector
Online advertising spending in Hungary 2021, by sector
Online advertising spending in Hungary in 2021, by sector (in million forints)
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Leading online advertisers in Hungary 2021, by advertising spending
Leading online advertisers in Hungary 2021, by advertising spending
Leading online advertisers in Hungary in 2021, by advertising spending (in million forints)
Social media and influencer advertising
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- Premium Statistic Social media advertising spending in Hungary 2017-2026
- Premium Statistic Influencer advertising spending in Hungary 2019-2029
- Premium Statistic Distribution of Meta's advertising audience in Hungary 2023, by age and gender
- Premium Statistic Share of Hungarians taking actions after seeing social media advertisements 2021
- Basic Statistic Share of Hungarians purchasing products based on an influencer's recommendation 2021
Social media and influencer advertising
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Social media advertising spending in Hungary 2017-2026
Social media advertising spending in Hungary 2017-2026
Ad spending in the social media advertising segment in Hungary from 2017 to 2026 (in million U.S. dollars)
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Influencer advertising spending in Hungary 2019-2029
Influencer advertising spending in Hungary 2019-2029
Influencer advertising spending in Hungary from 2019 to 2029 (in million U.S. dollars)
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Premium Statistic
Distribution of Meta's advertising audience in Hungary 2023, by age and gender
Distribution of Meta's advertising audience in Hungary 2023, by age and gender
Distribution of Meta's social media advertising audience in Hungary as of January 2023, by age and gender
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Share of Hungarians taking actions after seeing social media advertisements 2021
Share of Hungarians taking actions after seeing social media advertisements 2021
Which of the following actions have you taken after seeing a social media advertisement?
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Basic Statistic
Share of Hungarians purchasing products based on an influencer's recommendation 2021
Share of Hungarians purchasing products based on an influencer's recommendation 2021
Share of Hungarians purchasing products based on an influencer's recommendation in 2021
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