Valentina Dencheva
Researcher
Detailed statistics
Global internet advertising spending 2007-2024, by format
Detailed statistics
Instagram marketing budget 2018-2021
Detailed statistics
Global social networks ranked by number of users 2024
Social media ad spending worldwide 2019-2028, by device
Social media advertising spending worldwide from 2019 to 2028, by device (in billion U.S. dollars)
Largest social media advertising markets worldwide 2022
Leading markets worldwide in 2022, by social media advertising spending (in million U.S. dollars)
Instagram Stories ad revenue worldwide 2019-2023
Net Instagram Stories advertising revenue worldwide from 2019 to 2023 (in billion U.S. dollars )
Social media platforms used by marketers worldwide 2023
Leading social media platforms used by marketers worldwide as of January 2023
Most important social media platforms for marketers worldwide 2023
Most important social media platforms for marketers worldwide as of January 2023
Future use of social media among marketers worldwide 2023, by platform
Planned changes in use of selected social media for marketing purposes worldwide as of January 2023
Video platforms used for marketing purposes worldwide 2023
Video platforms used for marketing purposes worldwide in 2023
Top Instagram marketing goals worldwide 2022
Leading goals of Instagram marketers worldwide in 2022
Instagram: brand value 2020-2023
Brand value of Instagram worldwide from 2020 to 2023 (in billion U.S. dollars)
Total global visitor traffic to Instagram.com 2023
Worldwide visits to Instagram.com from July to December 2023 (in billions)
Average weekly Instagram brand posts 2023, by vertical
Average number of weekly brand posts on Instagram in 2023, by vertical
Average price per post of Instagram influencers worldwide 2023, by followers
Average price per post of Instagram influencers worldwide in 2023, by number of followers (in U.S. dollars)
Average fraud rates of Instagram influencers 2019-2023
Average ad fraud rates of Instagram influencers worldwide from 2019 to 2023
Leading brands on Instagram worldwide 2022, by influencers
Leading brands on Instagram worldwide in 2022, by number of influencers mentioning them (in 1,000s)
Leading brands on Instagram worldwide 2022, by number of likes
Leading brands on Instagram worldwide in 1st half 2022, by number of likes (in millions)
Ad spend of top creator brands worldwide 2022
Monthly advertising spending of largest creator-owned brands worldwide as of August 2022 (in 1,000 U.S. dollars)
Global social networks ranked by number of users 2024
Most popular social networks worldwide as of April 2024, ranked by number of monthly active users (in millions)
Most valuable media & entertainment brands worldwide 2023
Leading media and entertainment brands worldwide in 2023, by brand value (in billion U.S. dollars)
Strongest media brands worldwide 2023
Strongest media brands worldwide in 2023 (index score)
Fastest growing brands worldwide 2023
Brands with the highest brand value change worldwide in 2023
Instagram accounts with the most followers worldwide 2024
Instagram accounts with the most followers worldwide as of April 2024 (in millions)
Most-followed virtual creators on Instagram worldwide 2022
Leading virtual creators on Instagram worldwide as of October 2022, by number of followers (in millions)
Global distribution of Instagram influencers in 2023, by number of followers
Distribution of Instagram influencers worldwide in 2023, by number of followers
Share of Instagram influencers worldwide 2023, by category
Distribution of Instagram influencers worldwide in 2023, by category
Virtual creators on Instagram 2022, by industry
Distribution of virtual creators on Instagram worldwide as of October 2022, by industry
Engagement rates among global IG influencers 2022-2023, by profile size
Engagement rates among Instagram influencers worldwide in 2022-2023, by number of followers
Share of fraudulent Instagram influencers worldwide 2022-2023, by number of followers
Share of Instagram influencers involved in fraud worldwide from 2022-2023, by number of followers
EMV of Instagram influencer posts worldwide in 2022, by followers
Average earned media value (EMV) of Instagram influencer posts worldwide in 2022, by number of followers (in U.S. dollars)
Instagram: number of global users 2020-2025
Number of Instagram users worldwide from 2020 to 2025 (in billions)
Instagram: countries with the highest audience reach 2024
Countries and territories with the highest Instagram audience reach as of April 2024
Instagram: distribution of global audiences 2024, by age and gender
Distribution of Instagram users worldwide as of April 2024, by age and gender
Instagram: favorite types of posts for global users 2023
Preferred types of content on Instagram according to users worldwide as of April 2023
Global Instagram follower engagement rate 2024, by type of post
Average Instagram follower engagement with selected post types worldwide as of February 2024, by post type
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)