Artificial intelligence (AI) use in programmatic advertising - statistics & facts
Key insights
- AI market size worldwide
- 142.3bn USD
Detailed statistics
Global artificial intelligence market size 2021-2030
- AI-enabled advertising spending worldwide
- 370bnUSD
Detailed statistics
AI-enabled media spending worldwide 2022-2032
- Programmatic ad spend worldwide
- 595bn USD
Detailed statistics
Programmatic ad spend worldwide 2017-2028
Editor’s Picks Current statistics on this topic
Further recommended statistics
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Importance of AI use in programmatic advertising in the U.S. 2023, by stakeholder
Importance of AI use in programmatic advertising in the U.S. 2023, by stakeholder
Importance of the use of artificial intelligence (AI) in programmatic advertising in the United States as of November 2023, by stakeholder
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Share of marketers believing AI will change programmatic advertising in the U.S. '23
Share of marketers believing AI will change programmatic advertising in the U.S. '23
Share of marketers who believed vs. did not believe that artificial intelligence (AI) would change the way programmatic platforms operated in the United States as of November 2023
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Top concerns of marketers about AI and AI tools in advertising in the U.S. 2023
Top concerns of marketers about AI and AI tools in advertising in the U.S. 2023
Leading concerns about artificial intelligence (AI) or AI-enabled tools use in advertising according to marketers in the United States as of November 2023
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Premium Statistic
Companies' reasons for not using artificial intelligence in Turkey 2023
Companies' reasons for not using artificial intelligence in Turkey 2023
Companies' reasons for not using artificial intelligence in Turkey in 2023
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Basic Statistic
Share of enterprises using artificial intelligence in Turkey 2021-2023, by size
Share of enterprises using artificial intelligence in Turkey 2021-2023, by size
Share of enterprises using artificial intelligence in Turkey from 2021 to 2023, by business size
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Artificial Intelligence (AI) market size/revenue comparisons 2018-2030
Artificial Intelligence (AI) market size/revenue comparisons 2018-2030
Market size and revenue comparison for artificial intelligence worldwide from 2018 to 2030 (in billion U.S. dollars)
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Artificial Intelligence market size worldwide 2020-2023
Artificial Intelligence market size worldwide 2020-2023
Artificial intelligence (AI) market revenues worldwide in 2020 and forecasts from 2021 to 2023 (in billion U.S. dollars)
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Premium Statistic
Generative AI tools & platforms used in marketing & advertising worldwide 2023
Generative AI tools & platforms used in marketing & advertising worldwide 2023
Leading generative artificial intelligence (AI) tools and platforms used in marketing and advertising worldwide as of July 2023
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Solutions based on artificial intelligence implemented by enterprises in Poland 2023
Solutions based on artificial intelligence implemented by enterprises in Poland 2023
Has your company already implemented solutions based on artificial intelligence?
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Basic Statistic
Share of companies using AI in Hungary 2021, by technology
Share of companies using AI in Hungary 2021, by technology
Share of companies using artificial intelligence (AI) in Hungary in 2021, by technology
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Share of companies using AI in Czechia 2021, by technology
Share of companies using AI in Czechia 2021, by technology
Share of companies using artificial intelligence (AI) in Czechia in 2021, by technology
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Share of companies using AI in Poland 2021, by technology
Share of companies using AI in Poland 2021, by technology
Share of companies using artificial intelligence (AI) in Poland in 2021, by technology
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Programmatic advertising spending in Peru 2021-2023
Programmatic advertising spending in Peru 2021-2023
Programmatic advertising spending in Peru from 2021 to 2023 (in million U.S. dollars)
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Programmatic advertising spending in Chile 2018-2023
Programmatic advertising spending in Chile 2018-2023
Programmatic advertising spending in Chile from 2018 to 2023 (in billion Chilean pesos)
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Premium Statistic
Average CPM of programmatic OOH advertising in the U.S. H1-H2 2023, by venue category
Average CPM of programmatic OOH advertising in the U.S. H1-H2 2023, by venue category
Average cost-per-mille (CPM) of programmatic out-of-home (OOH) advertising in the United States in 1st and 2nd half 2023, by venue category
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Premium Statistic
Artificial intelligence solutions spending share APAC 2022, by sector
Artificial intelligence solutions spending share APAC 2022, by sector
Share of spending on artificial intelligence (AI) solutions in the Asia-Pacific region in 2022, by sector
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Artificial intelligence solutions spending share APAC 2022, by country
Artificial intelligence solutions spending share APAC 2022, by country
Share of spending on artificial intelligence (AI) solutions in the Asia-Pacific region in 2022, by selected country
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Artificial intelligence technology owned by companies South Korea 2022
Artificial intelligence technology owned by companies South Korea 2022
Artificial intelligence (AI) technology owned by companies in South Korea as of 2022
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Premium Statistic
Programmatic ad spend worldwide 2017-2028
Programmatic ad spend worldwide 2017-2028
Global programmatic advertising spending from 2017 to 2028 (in billion U.S. dollars)
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Premium Statistic
Leading generative AI uses according to marketers & advertisers worldwide 2023
Leading generative AI uses according to marketers & advertisers worldwide 2023
Main tasks in which marketing and advertising professionals used generative artificial intelligence (AI) worldwide as of July 2023
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Basic Statistic
Global artificial intelligence (AI) drug discovery funding deals 2019-2023
Global artificial intelligence (AI) drug discovery funding deals 2019-2023
Number of deals in artificial intelligence (AI) drug discovery and design funding worldwide from 2019 to 2023
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Basic Statistic
Global artificial intelligence (AI) drug discovery funding 2019-2023
Global artificial intelligence (AI) drug discovery funding 2019-2023
Global funding in artificial intelligence (AI) drug discovery and design from 2019 to 2023 (in billion U.S. dollars)
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Basic Statistic
Global artificial intelligence (AI) drug discovery market forecast 2023-2032
Global artificial intelligence (AI) drug discovery market forecast 2023-2032
Projected global artificial intelligence (AI) in drug discovery market from 2023 to 2032 (in billion U.S. dollars)
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Basic Statistic
Global artificial intelligence market size 2021-2030
Global artificial intelligence market size 2021-2030
Artificial intelligence (AI) market size worldwide in 2021 with a forecast until 2030 (in million U.S. dollars)
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Premium Statistic
Share of direct and programmatic ad spends in digital ad industry India 2016-2025
Share of direct and programmatic ad spends in digital ad industry India 2016-2025
Distribution of programmatic and direct media spending in the digital advertising industry in India from 2016 to 2023, with estimates until 2025
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Premium Statistic
Preparedness of companies' technology infrastructure for generative AI adoption 2024
Preparedness of companies' technology infrastructure for generative AI adoption 2024
Self-assessed preparedness of worldwide organizations' technology infrastructure for the adoption of generative artificial intelligence (AI) as of 2024
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Programmatic advertising operating models in Europe 2023, by stakeholder type
Programmatic advertising operating models in Europe 2023, by stakeholder type
Programmatic advertising operating models in Europe as of August 2023, by stakeholder type
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AI use by enterprises in Lithuania 2023, by technology
AI use by enterprises in Lithuania 2023, by technology
Artificial intelligence (AI) usage by enterprises in Lithuania in 2023, by technology
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Top programmatic advertising challenges worldwide 2022
Top programmatic advertising challenges worldwide 2022
Leading programmatic advertising challenges according to ad technology investment decision-makers worldwide in 2022
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Top applications of AI in digital advertising in the UK 2023
Top applications of AI in digital advertising in the UK 2023
Leading applications of artificial intelligence (AI) in digital advertising according to brand marketers in the United Kingdom (UK) as of February 2023
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AI technology used by the public sector South Korea 2022
AI technology used by the public sector South Korea 2022
Artificial intelligence (AI) technology used by the public sector in South Korea as of October 2022
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Premium Statistic
AI potential to remodel digital ad industry according to professionals globally 2023
AI potential to remodel digital ad industry according to professionals globally 2023
Share of professionals believing artificial intelligence (AI) will radically transform digital advertising worldwide within the next 3 to 5 years as of July 2023
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Basic Statistic
Familiarity with AI (Artificial Intelligence) technology in Hungary 2023, by field
Familiarity with AI (Artificial Intelligence) technology in Hungary 2023, by field
Familiarity with AI (Artificial Intelligence) technology in Hungary in 2023, by field
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Premium Statistic
Companies using AI tech and services South Korea 2022, by industry
Companies using AI tech and services South Korea 2022, by industry
Usage of artificial intelligence (AI) technology and services among companies in South Korea in 2022, by industry
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Premium Statistic
Selected data on programmatic advertising in the UK 2023
Selected data on programmatic advertising in the UK 2023
Selected data on programmatic advertising in the United Kingdom as of February 2023
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Premium Statistic
Sustainability as a focus for programmatic advertising in Europe 2023
Sustainability as a focus for programmatic advertising in Europe 2023
Sustainability as a strategic focus for programmatic advertising in Europe as of August 2023, by stakeholder type
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Premium Statistic
Share of in-game in programmatic advertising budgets in Europe 2023, by stakeholder
Share of in-game in programmatic advertising budgets in Europe 2023, by stakeholder
Share of in-game in programmatic advertising budgets in Europe as of August 2023, by stakeholder type
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Basic Statistic
AI use by enterprises in the Baltics 2021, by technology
AI use by enterprises in the Baltics 2021, by technology
Artificial intelligence (AI) technology use by enterprises in the Baltics in 2021, by technology
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Premium Statistic
Distribution of programmatic advertising spending in Chile 2023, by format
Distribution of programmatic advertising spending in Chile 2023, by format
Distribution of programmatic advertising spending in Chile in 2023, by format
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Premium Statistic
Drivers of investment in programmatic advertising in Europe 2023
Drivers of investment in programmatic advertising in Europe 2023
Drivers of investment in programmatic advertising in Europe as of August 2023, by stakeholder type
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Premium Statistic
Programmatic advertising viewability rate worldwide 2022, by format
Programmatic advertising viewability rate worldwide 2022, by format
Programmatic advertising viewability rate worldwide in 2nd half 2022, by device and format
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Premium Statistic
Programmatic display ad spend growth in the U.S. 2022-2025
Programmatic display ad spend growth in the U.S. 2022-2025
Change in programmatic digital display advertising spending in the United States from 2022 to 2025
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Premium Statistic
Programmatic ad CPM in France 2023
Programmatic ad CPM in France 2023
Programmatic advertising cost-per-mille (CPM) monthly in France in 2023 (in euros)
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Premium Statistic
Programmatic display ad spend in France 2019-2023
Programmatic display ad spend in France 2019-2023
Programmatic display advertising spending in France from 2019 to 2023 (in million euros)
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Premium Statistic
Programmatic ad spend growth in France 2023, by format
Programmatic ad spend growth in France 2023, by format
Change in programmatic advertising spending in France in 2023, by format
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Premium Statistic
Leading programmatic bidders in France 2023
Leading programmatic bidders in France 2023
Distribution of programmatic advertising spending in France in 2023, by bidder
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Premium Statistic
Annual programmatic ad CPM growth in France 2023, by format
Annual programmatic ad CPM growth in France 2023, by format
Change in programmatic advertising cost-per-mille (CPM) in France in 2023, by format
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Premium Statistic
Programmatic ad spend in France 2020-2023, by format
Programmatic ad spend in France 2020-2023, by format
Distribution of programmatic advertising spending in France in 2020 to 2023, by format
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Premium Statistic
Outlook for Artificial Intelligence use in the retail industry in the U.S. 2021-2024
Outlook for Artificial Intelligence use in the retail industry in the U.S. 2021-2024
Share of U.S. people believing artificial intelligence should have a larger role in retail in selected years from 2021 to 2024
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Premium Statistic
Programmatic ad spend in France 2023, by deal type
Programmatic ad spend in France 2023, by deal type
Distribution of programmatic advertising spending in France in 2023, by type of deal
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