Bounce rate of selected alcohol e-commerce stores worldwide 2024
In April 2024, Naked Wines had the lowest bounce rate among selected alcohol e-commerce websites worldwide, at around 37.5 percent. In comparison, on-demand alcohol delivery platform Drizly had the highest bounce rate, at more than 75 percent.
Bounce rate is a marketing term used in web traffic analysis reflecting the percentage of visitors who enter the site and then leave without taking any further action like making a purchase or viewing other pages within the website ("bounce").