Average stock availability of online beauty items in the U.S. 2022, by retailer
In 2022, Ulta topped the list as the online beauty retailer with the best beauty product stock in the United States. Ulta scored particularly high in the skincare (98.4 percent), makeup (97.8 percent), hair care (97.7 percent), and personal care (97.7 percent) product categories. Dillard's clinched the second place spot for its stock availability of skincare products (97.1 percent), makeup (97.8 percent), fragrances (97 percent), and personal care items (96.8 percent). Target had the highest fragrance stock availability, at 97.8 percent.