Platforms for blogger recommendations Russia 2020

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Nearly two thirds of Russians used YouTube for gathering recommendations from bloggers when making purchase decisions, according to a survey from September 2020. Instagram was the next most popular platform for product recommendations, named by 42 percent of respondents.

On which platforms did you read/listen to the blogger whose advice you followed when purchasing products or services?

Characteristic	Share of respondents
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Release date

September 2020

More information

Region

Russia

Survey time period

September 5, 2020

Number of respondents

1,600 respondents*

Age group

18 years and older

Special properties

Respondents who purchased goods on bloggers' advice

Method of interview

Telephone interview

Supplementary notes

The exact question wording was as follows: "Please recall, in which social networks, messengers, internet channels did you read/listen to the blogger or bloggers whose advice you followed when purchasing a product or a service?"

* Refers to the total sample. The responses are based on the share of respondents who have purchased goods based on bloggers' advice (9 percent of the total).

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