Retailers cited on social media during the confinement period in France 2020
mentions had dropped drastically by 20 percent, leaving Zara at the top.
During the lockdown due to the coronavirus outbreak in France in March 2020, Internet users first talked about Fnac with about 23 percent of mentions, followed by Décathlon, Zara and Ikea. According to the source, mentions about book recommendations and tips on how to get faster delivery grew during the confinement period, which ultimately pushed the Fnac Darty group to share about 500 free e-books. However, after the confinement the