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A survey from 2020 revealed that 44 percent of Italian social media users were willing to share their personal information with advertisers in exchange for money. Having something in return was accepted by another 31 percent of users, while 18 percent of respondents would share their personal data if companies would show them much less advertising.
Why would you share your personal information to companies advertising online?
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Other statistics that may interest you Digital advertising in Italy
Overview
4
Italian market overview
5
- Premium Statistic Internet advertising spending in Italy 2019-2023
- Premium Statistic Ad spending of the banner advertising industry in Italy 2019-2028
- Premium Statistic Ad spending per internet user of digital advertising in Italy 2019-2028
- Premium Statistic Programmatic ad spending in Italy 2014-2022
- Premium Statistic Programmatic ad spend growth in Italy 2015-2022
Formats
6
- Premium Statistic Internet ad spend in Italy 2022, by format
- Premium Statistic Digital ad spend growth in Italy 2022, by format
- Premium Statistic Ad spending of the video advertising industry in Italy 2019-2028
- Premium Statistic Advertising spending share in Italy 2022, by medium
- Premium Statistic Revenue of the social media advertising industry in Italy 2019-2028
- Premium Statistic GoogleAds average monthly CPC in Italy 2023, by industry
Mobile
4
Consumer attitudes
7
- Premium Statistic Attitudes towards online advertising in Italy 2024
- Premium Statistic Sources first introducing web users to new brands in Italy 2022
- Premium Statistic Main channels of new brand discovery Italy Q3 2023
- Premium Statistic Online advertising practices experienced by Italian consumers 2022
- Premium Statistic Consumer concerns about targeted ads in Italy 2022
- Premium Statistic Consumers who bought a product/service promoted by influencers Italy 2023
- Premium Statistic Influencer role in purchasing process in Italy 2022
Further related statistics
7
- Pfizer's ad spending 2006-2023
- Global advertising expenditure of Colgate-Palmolive 2009-2023
- FIFA: revenue from marketing rights 2003-2022
- Paid ad methods used for B2C content marketing North America 2022
- Advertising spending of Verizon 2009-2023
- JPMorgan Chase: ad spend in the U.S. 2009-2022
- Consumers willingness to share personal data with retailers in the UK in 2013, by age
Further Content: You might find this interesting as well
Statistics
- Pfizer's ad spending 2006-2023
- Global advertising expenditure of Colgate-Palmolive 2009-2023
- FIFA: revenue from marketing rights 2003-2022
- Paid ad methods used for B2C content marketing North America 2022
- Advertising spending of Verizon 2009-2023
- JPMorgan Chase: ad spend in the U.S. 2009-2022
- Consumers willingness to share personal data with retailers in the UK in 2013, by age
Osservatori Digital Innovation. (June 23, 2020). Why would you share your personal information to companies advertising online? [Graph]. In Statista. Retrieved June 11, 2024, from https://www.statista.com/statistics/1137305/opinions-on-sharing-personal-information-online-italy/
Osservatori Digital Innovation. "Why would you share your personal information to companies advertising online?." Chart. June 23, 2020. Statista. Accessed June 11, 2024. https://www.statista.com/statistics/1137305/opinions-on-sharing-personal-information-online-italy/
Osservatori Digital Innovation. (2020). Why would you share your personal information to companies advertising online?. Statista. Statista Inc.. Accessed: June 11, 2024. https://www.statista.com/statistics/1137305/opinions-on-sharing-personal-information-online-italy/
Osservatori Digital Innovation. "Why Would You Share Your Personal Information to Companies Advertising Online?." Statista, Statista Inc., 23 Jun 2020, https://www.statista.com/statistics/1137305/opinions-on-sharing-personal-information-online-italy/
Osservatori Digital Innovation, Why would you share your personal information to companies advertising online? Statista, https://www.statista.com/statistics/1137305/opinions-on-sharing-personal-information-online-italy/ (last visited June 11, 2024)
Why would you share your personal information to companies advertising online? [Graph], Osservatori Digital Innovation, June 23, 2020. [Online]. Available: https://www.statista.com/statistics/1137305/opinions-on-sharing-personal-information-online-italy/