Product discovery channels Latin America

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During a 2019 survey, 68 percent of responding consumers from Colombia and Mexico stated they discovered new products or companies on Google. Second most popular discovery channel was Twitter with 66 percent, followed by YouTube with 62 percent.

Channels of new product/company discovery in Colombia and Mexico in 2019

Characteristic	Share of respondents
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Release date

April 2019

More information

Region

Colombia, Mexico

Survey time period

Q1 2019

Number of respondents

2,764*

Method of interview

Online survey

Supplementary notes

* The survey was carried out among 2,764 respondents from the following countries: Colombia, France, Germany, Mexico, Spain, the United Kingdom, and the United States. The report does not provide a separate number for any of the countries. The source stated that the "sample was balanced by age and gender and representative of an employed adult online population."
Original question: "Where do you discover new products or companies?"

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