Programmatic audio investing Europe 2019

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In 2019, key drivers for investing in programmatic audio on both the buy-side and the sell-side were targeting efficiencies, and data insights. On the sell-side, other key drivers were to increase/maximize media value, and automation. On the buy-side, another key driver was the delivery of audio advertising campaigns at scale.

Key drivers for investing in programmatic audio in Europe* in 2019

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Release date

July 2019

More information

Region

Europe

Survey time period

May 2019

Method of interview

Online survey

Supplementary notes

*499 European-based traditional radio planners, digital planners, brands and agencies, publishers and media owners. Respondents came from buy-side 72% (agencies/advertisers) and sell-side 28% (publishers/media owners) and had both pan-European and global remits.

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