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The travel industry in the United States spent 1.36 billion U.S. dollars on digital video advertising in 2018. This was an increase of 240 million dollars from the previous year. The industry was estimated to spend close to 16 percent of its total digital advertising budgets on video ads in 2018.
Travel industry digital video advertising spending in the United States in 2017 and 2018 (in billion U.S. dollars)
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Other statistics that may interest you Online video advertising in Japan
Overview
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- Premium Statistic Advertising expenses in Japan 2014-2023
- Premium Statistic Advertising expenses' share of GDP Japan 2014-2023
- Premium Statistic Online advertising expenses in Japan 2014-2023
- Premium Statistic Online advertising expenses in Japan 2023, by type
- Premium Statistic Expenses on online advertising media in Japan 2014-2023
- Premium Statistic Expenses on online advertising media in Japan 2023, by category
Video advertising
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- Premium Statistic Online video ad expenditure Japan 2022-2027
- Premium Statistic Online video ad expenditure Japan 2022-2027, by type
- Premium Statistic Online video ad expenditure Japan 2022-2027, by device
- Premium Statistic Expenses on online video advertising in Japan 2023, by transaction method
- Premium Statistic Share of expenses on online video advertising in Japan 2023, by transaction method
Internet usage
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- Premium Statistic Average internet usage time per weekday Japan FY 2013-2022
- Premium Statistic Average internet usage time per weekend day Japan FY 2013-2022
- Premium Statistic Average internet usage time per weekday Japan FY 2022, by activity
- Premium Statistic Average internet usage time per weekend day Japan FY 2022, by activity
- Premium Statistic Main channels of new brand discovery Japan Q3 2023
- Premium Statistic Main channels for online brand research Japan Q3 2023
Video consumption
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- Premium Statistic Preferred types of video consumption Japan 2022
- Premium Statistic Leading devices for watching online videos Japan 2021
- Premium Statistic Leading devices for watching online videos Japan 2021, by age group
- Premium Statistic Share of internet users who watch online videos Japan Q3 2023, by type
- Premium Statistic Leading free video streaming and video sharing services Japan 2023
- Premium Statistic Favorite free video-sharing genres Japan 2021
Attitudes and behavior regarding online video advertising
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- Premium Statistic Impression of video advertising Japan 2021, by device
- Premium Statistic Situations in which people skip online video advertising Japan 2021
- Premium Statistic Situations in which people do not skip online video advertising Japan 2021
- Premium Statistic Share of people who find digital product placements attractive Japan 2022
- Premium Statistic Share of people who find digital product placements unpleasant Japan 2022
- Premium Statistic Aspects that make digital product placements attractive Japan 2022
YouTube
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- Premium Statistic YouTube's penetration rate in Japan FY 2022, by gender
- Premium Statistic YouTube's penetration rate in Japan FY 2022, by age group
- Premium Statistic Behavior while watching YouTube videos Japan 2021, by gender
- Premium Statistic Reaction to video advertisements on YouTube in Japan 2021, by age and gender
- Premium Statistic Reaction to sponsored content of YouTubers in Japan 2021, by age and gender
- Premium Statistic Leading factors for interest in sponsored content of YouTubers Japan 2021, by gender
Further related statistics
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- Pfizer's ad spending 2006-2023
- International tourist arrivals in Europe 2006-2023
- Annual revenue of China Tourism Group Duty Free 2013-2023
- Operating income of Tripadvisor worldwide 2008-2023
- Net income of Tripadvisor worldwide 2008-2023
- Global advertising expenditure of Colgate-Palmolive 2009-2023
- FIFA: revenue from marketing rights 2003-2022
- Countries with the highest number of inbound tourist arrivals worldwide 2019-2023
- Countries with the highest outbound tourism expenditure worldwide 2019-2023
- Paid ad methods used for B2C content marketing North America 2022
Further Content: You might find this interesting as well
Statistics
- Pfizer's ad spending 2006-2023
- International tourist arrivals in Europe 2006-2023
- Annual revenue of China Tourism Group Duty Free 2013-2023
- Operating income of Tripadvisor worldwide 2008-2023
- Net income of Tripadvisor worldwide 2008-2023
- Global advertising expenditure of Colgate-Palmolive 2009-2023
- FIFA: revenue from marketing rights 2003-2022
- Countries with the highest number of inbound tourist arrivals worldwide 2019-2023
- Countries with the highest outbound tourism expenditure worldwide 2019-2023
- Paid ad methods used for B2C content marketing North America 2022
eMarketer. (June 21, 2018). Travel industry digital video advertising spending in the United States in 2017 and 2018 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 11, 2024, from https://www.statista.com/statistics/1040126/travel-industry-digital-video-ad-spend-us/
eMarketer. "Travel industry digital video advertising spending in the United States in 2017 and 2018 (in billion U.S. dollars)." Chart. June 21, 2018. Statista. Accessed June 11, 2024. https://www.statista.com/statistics/1040126/travel-industry-digital-video-ad-spend-us/
eMarketer. (2018). Travel industry digital video advertising spending in the United States in 2017 and 2018 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 11, 2024. https://www.statista.com/statistics/1040126/travel-industry-digital-video-ad-spend-us/
eMarketer. "Travel Industry Digital Video Advertising Spending in The United States in 2017 and 2018 (in Billion U.S. Dollars)." Statista, Statista Inc., 21 Jun 2018, https://www.statista.com/statistics/1040126/travel-industry-digital-video-ad-spend-us/
eMarketer, Travel industry digital video advertising spending in the United States in 2017 and 2018 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1040126/travel-industry-digital-video-ad-spend-us/ (last visited June 11, 2024)
Travel industry digital video advertising spending in the United States in 2017 and 2018 (in billion U.S. dollars) [Graph], eMarketer, June 21, 2018. [Online]. Available: https://www.statista.com/statistics/1040126/travel-industry-digital-video-ad-spend-us/