Number of users in the video streaming (SVoD) segment of the digital media market India 2017-2027

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The number of users in the 'Video Streaming (SVoD)' segment of the digital media market in India was forecast to continuously increase between 2024 and 2027 by in total 19.4 million users (+21.8 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 108.39 million users and therefore a new peak in 2027. Notably, the number of users of the 'Video Streaming (SVoD)' segment of the digital media market was continuously increasing over the past years.

The Statista Market Insights cover a broad range of additional markets.

Number of users in the video streaming (SVoD) segment of the digital media market India from 2017 to 2027 (in million individuals)

Characteristic	In million individuals
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Subscription-based Video-on-Demand services (Subscription-VoD or SVoD), e.g. Netflix and Amazon Prime Video, offer unlimited access to their content libraries for a monthly subscription fee. Movies and TV series can be streamed to various supported connected devices. The SVoD market does not include ad-supported services, pay-per-view offerings or services that require a pay-TV subscription (e.g. HBO Go).

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